- Develop and communicate strategic, organic, spirited messages through traditional and social media activations.
- Cultivate a dynamic celebrity following for your brand and service the media with their images.
- Produce compelling, original digital content for viral distribution through our established online community.
- Create relationships between the entertainment community and the fashion, art and design industries.
THE FOCUS:
ABE has long-standing, extensive relationships with hundreds of key fashion, beauty and lifestyle blogs and websites to communicate critical messaging for his clients. Recognizing the power of the social media landscape five years ago, ABE immediately engaged his clients in the blogospehere as it evolved into the current critical communication platform. In a strategic move, ABE established I Mean…What?!?, a highly trafficked blog and a member of the IMG Fashion Press, Independent Fashion Bloggers and Bloglovin’, which allows ABE to rally the viral troops to secure wide-spread internet coverage.
THE PRODUCER:
When Abe Gurko packed his bags and moved from New York City to Hollywood, he wasn’t leaving a career in the fashion industry to chase the usual dream of becoming a movie star. “I wanted to be a mechanic to the machine called celebrity,” says Abe. “I wanted to know how it worked.” Over the next few years, Abe developed his skills as a behind-the-scenes creative force by working on a daily variety-talk show and running the production company for arguably the coolest woman in Hollywood. Along the way he acquired an intimate knowledge of the entertainment industry and chose to bring his star sensibility back to New York.
Abe has been producing high–profile events under his own moniker for over a decade. With a sensibility honed in the inner-circles of New York, Los Angeles, Amsterdam, Miami, Berlin and Reykjavik, he produced film premieres, fashion shows, video and photography shoots, product launches, races in Central Park, and spearheaded alternative design industry events that have led to the establishment of New York Design Week. Most importantly, he has formed enduring relationships with key media outlets and serves as a vital public and social media relations resource for his clients, who range from fashion designers and independent artists to restaurateurs, conservationists and major corporations. ABE maintains his title as Producer rather than put impressive words on a business card. “Results are paramount and my job is to produce them,” he adds. His fundraising activities have helped raise millions of dollars for AIDS and other critical charities as well as theatrical productions on both coasts.
