- Procure and produce compelling, original digital content for social distribution.
- Oversee efficient, budget-conscious, full-service photo/video production capabilities.
- Cultivate relationships between talent, influencers, and brands.
- “Results are paramount and my job is to produce them.”
BACKSTORY | ABE-NYC-LA
When Abe Gurko packed his bags and moved from New York City to Hollywood, he wasn’t leaving a career in the fashion industry to chase the usual dream of becoming a movie star. “I wanted to be a mechanic to the machine called celebrity,” Abe said. “I wanted to know how it worked.” Over the next few years, he developed his skills as a behind-the-scenes creative force by working on a couple of daily variety-talk shows and worked for several years with arguably the coolest woman in Hollywood, Carrie Fisher. There, he acquired an intimate knowledge of the entertainment industry or as he prefers to say, “I was like Alice careening through the looking glass, Mad Hatter and all”.
Abe has also produced countless high–profile events under his own moniker for years. With a sensibility honed in the inner circles of New York, Los Angeles, Amsterdam, Miami, and Reykjavik, he has produced film premieres, fashion shows, countless video and photography shoots, product launches, races in Central Park, and spearheaded alternative design industry events that have led to the establishment of New York Design Week.
Throughout his career, he has formed enduring relationships with key media influencers and served as a public and social media-relations resource for his clients, who have ranged from fashion designers and independent artists to restaurateurs, conservationists, and major corporations. His fundraising activities have helped raise millions of dollars for AIDS and other critical charities as well as theatrical productions and documentaries. He is currently in production on a documentary, WOLF – A Legacy Discovered, a rare Holocaust story that offers a bittersweet, albeit happy ending. Abe is putting the finishing touches on what he calls a “novel novel” or a roman-á-clef titled Last Five Minutes Of Fame.